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Revision of 2 August 2026

User Agreement

This user agreement between DS Solution LLP, owner of the Bestee online store (www.bestee.kz) and the Seller's representative in the Republic of Kazakhstan, and the User of the online store's services, hereinafter the “User/Buyer”, sets out the terms on which the Seller's Goods are purchased through http://bestee.kz

1

Definitions

Content — texts, images, multimedia files, reviews, recommendations, offers, promotions, messages, feedback and comments posted by Users or by the Site Owner, and any other information published on the Site.

Partners — persons, including Influencers (Bloggers), engaged by the Site Owner/Seller to provide services aimed at increasing the online store's sales and/or user base, under contracts concluded with the Seller.

Buyer — a natural person placing Order(s) on www.bestee.kz, or named as the recipient of the Goods, exclusively for personal, family, household and other needs unrelated to business activity.

User — any person, including but not limited to Partners and Buyers, who uses the Site's resources (including anyone reviewing information published on the Site, whether regularly or on a one-off basis).

Site Owner (Site Administration/Administrator) / the Seller's representative in the RK — DS Solution LLP, a legal entity established under the laws of the RK, the exclusive authorised representative (agent) of K-Beauty X Co., Ltd., registered under the laws of the Republic of Korea (hereinafter “K-Beauty X”), whose offers to order Goods are published on www.bestee.kz. This site and the Content published on it are the exclusive property of DS Solution LLP.

Seller — K-Beauty X Co., Ltd., registered under the laws of the Republic of Korea, selling Goods directly from the territory of the Republic of Korea, offers for which are published on www.bestee.kz. DS Solution LLP is the authorised representative of K-Beauty X in the RK for receiving claims and other communications from Buyers addressed to the Seller, and for other matters set out in the relevant contract between the Site Owner and the Seller.

Online store (“Bestee”) — the Goods available for purchase and published on www.bestee.kz, offered by the Seller to Buyers for placing Orders, the payment and delivery terms for those Orders, and any other information not prohibited by the laws of the RK.

Site — www.bestee.kz

Goods — cosmetic products and dietary supplements offered for sale on the Site.

Order — a duly submitted request by the Buyer to purchase a list of Goods selected and paid for on the Site.

Bonuses — funds accumulated in the Buyer's Bonus account. Bonuses accrue as a percentage of the value of completed Orders.

Delivery service — a third party providing, under contract with the Seller, delivery of Orders to Buyers from the Republic of Korea to the Republic of Kazakhstan, acceptance and processing of returns of Goods from Buyers from the Republic of Kazakhstan to the Republic of Korea, and other services.

Gift Certificate — a document confirming the right of the holder of the Gift Certificate to purchase any Goods from the range presented on the Site, up to the face value of the Gift Certificate and at the prices in force at the time the Order is placed.

User's (Buyer's) Personal account — a personal section of the Site, inaccessible to third parties, allowing the User to place Orders, receive special offers and use other Site functionality, accessible after the User registers. A User who has a Personal account is deemed registered on the Site.

User data — data directly relating to the User and to the User's actions on the Site, including data held in the Personal account.

Granting third parties access to the Personal account, including by passing on a one-time code from an SMS message or push notification, is prohibited. In such a case the User bears responsibility for all possible adverse consequences, including financial loss.

Actions performed by a person authorised using the phone number stated in the Personal account are deemed performed by the User in whose Personal account that number is stated. Loss of the phone number to which the Personal account is registered, as well as its transfer to another person, is the responsibility of the registered User. The User bears responsibility for all possible adverse consequences, including financial loss. In such a case the User must write to info@bestee.kz to have the Personal account deleted. Restoring access to a Personal account after loss of the phone number is not possible.

Only Users registered on the Site (holding a Personal account) may place an Order on the Site.

RK — the Republic of Kazakhstan.

User Agreement / these Terms / the Contract — this document together with all its Appendices and amendments/supplements.

2

General provisions

By ordering Goods through the online store, the Buyer agrees to the Terms of sale of the Goods (the “Terms”) set out below.

These Terms, including information on the Goods, ordering, payment, delivery and other conditions presented on the Site and in the User Agreement, constitute a public offer under Article 395 of the Civil Code of the Republic of Kazakhstan. Where the conditions set out below are accepted, the natural person accepting this offer pays for the Goods in accordance with this Contract. Under paragraph 3 of Article 396 of the Civil Code of the RK, payment for the Goods by the Buyer constitutes acceptance of the offer, which is equivalent to concluding the Contract on the terms set out in the offer.

Relations between the Buyer and the Seller are governed by the Civil Code of the Republic of Kazakhstan (including its provisions on retail sale), the Law of the Republic of Kazakhstan of 4 May 2010 No. 274-IV “On the protection of consumer rights”, and other regulatory legal acts of the applicable laws of the Republic of Kazakhstan.

The Buyer may use the online store's interactive resources for their intended purpose, leave reviews, comment on materials, publish their own materials and communicate online where such functionality is available. The Buyer is responsible for the accuracy of the information provided when placing an Order and for it being free of third-party claims. By pressing the “Place Order” button the Buyer confirms that they have read and understood the terms of this User Agreement and accept them fully and unconditionally.

Use of the online store's resources to browse and select Goods, and to place Orders, is free of charge for the Buyer.

The online store is the property of the Site Owner and exists to organise distance selling of Goods over the Internet. The online store is not responsible for the content or accuracy of information provided by the Buyer when placing an order.

The Site Owner reserves the right to amend these Terms, and the Buyer therefore undertakes to monitor changes to the Terms published on the Site.

The User warrants the accuracy and correctness of the information provided at registration, and that they are the holder of the bank cards whose details they enter in the Personal account, or that they have a lawful right to dispose of them.

In placing and paying for Orders, the Buyer warrants that they have reached the age of 18 and have the legal capacity required to enter into contracts for the purchase and sale of Goods. Where that age has not been reached or capacity is absent, responsibility for Orders, payments and any resulting losses lies with the representatives of such persons.

The Buyer undertakes not to use any computer programs, automated algorithms or other methods aimed at collecting, unlawfully transferring, copying, blocking, modifying or destroying (including scripts, crawlers and other bots) any information published on the Site, including information contained in product reviews and questions and information on prices and availability of Goods. Any such use of the Site is unlawful and the Seller has the right to counteract such actions.

Where the Buyer breaches the User Agreement, where fraudulent and/or other unlawful actions by the Buyer are confirmed, where a corresponding demand is received from authorised bodies, and in other justified cases (at the Site Owner's discretion), the Site Owner may block the Buyer's Personal account.

3

Terms of use of materials published on the Site

Copying, reprinting and further distribution of Site materials is permitted only with the written consent of the online store and/or with a mandatory active hyperlink to the source.

Use of the Site's photo, audio and video materials, including copying, distribution or publication, must be accompanied by the online store's logo and a link to the Site as the original source (cropping or erasing the logo on the Site's photo, audio and video materials is prohibited).

Distribution of news items and information published on the Site is permitted only with a mandatory hyperlink to the source material placed in the first paragraph of the distributed material.

Where written permission is obtained from the Site Owner to use infographics, photo, video and audio materials published on the Site, any editing of those materials is prohibited.

4

Registration on the Site

To place an Order the User must register on the Site. A Personal account is then opened for the User.

Data required to register on the Site:

  • surname, given name, patronymic;
  • date of birth;
  • the User's contact telephone number;
  • email address;
  • consent to the collection, processing, storage and other handling of personal data by the Site Owner, and the period for which that consent is valid;
  • permission for the Site Owner to transfer personal data to third parties in the cases set out in the User Agreement;
  • permission for the Site Owner to carry out cross-border transfer of personal data in the course of processing, in the cases set out in the User Agreement;
  • permission for the Site Owner to disseminate personal data in publicly available sources and in the other cases set out in the User Agreement;
  • consent to, or refusal of, news mailings and notifications;
  • other information necessary to fulfil Orders.

The Seller is not responsible for the accuracy or correctness of information provided by the User when registering on the Site. The online store does not edit information about the User.

Information provided by the User is confidential. By providing personal data and registering on the Site, the User consents by those actions to the processing of their personal data for the purpose of performing the User Agreement. The online store uses information about the User solely for the operation of the online store (sending the Buyer notifications about Order fulfilment, and so on) and in the cases set out in this Agreement.

The User confirms that the Goods are purchased by the Buyer exclusively for personal, family and household needs unrelated to business activity.

The User undertakes not to disclose to third parties the login and password given at registration. Should the User suspect that their login and password are compromised or may be used by third parties without authorisation, they undertake to notify the Site Administrator immediately by emailing customer services at info@bestee.kz

5

Placing an Order

The Buyer places the Order for Goods independently on the Site, stating the Delivery address.

Goods are presented on the site through sample images that are the property of the online store. Each sample image is accompanied by text information: the name, price and description of the product.

All information materials presented in the online store are for reference and cannot fully convey information about the properties and characteristics of the Goods, including colours, sizes and shapes. Should the User have questions about the properties and characteristics of a product, they may, before placing an Order, contact customer services at info@bestee.kz, write in the chat on the Site, or use the “Enquiries” section of the Personal account.

The Site Administration may at any time, without notifying the User, change the range of Goods offered on the Site and/or their prices and/or the quality characteristics applicable to such Goods.

The User may place an order for any Goods presented in the online store. Each item may be ordered in any quantity (exceptions to this rule are stated in the description of each product in the case of promotions, discontinuation, and so on), but for a total not exceeding the tenge amount equal to 200 (two hundred) US dollars, including delivery, as at the date of the order, in order to comply with the customs legislation of the RK.

Where the ordered Goods are not in stock at K-Beauty X, the Site Owner/Seller may cancel the relevant Goods from the Buyer's Order, refund their value and notify the Buyer by sending an electronic message to the address given at registration and/or an SMS message to the contact telephone number. The method of notification is chosen by the Site Owner/Seller. The Site Owner/Seller likewise undertakes to notify the Buyer of any change to the composition of the Order.

Where a fully or partially prepaid Order is cancelled, the value of the cancelled Goods is refunded to the Buyer.

6

Price of Goods

The price of Goods/services is stated on the Site in tenge.

The price of Goods stated on the site may be changed unilaterally by the online store; however, the price of Goods ordered and paid for by the Buyer is not subject to change, except where the Site Owner/Seller identifies an incorrect price on the online store's site caused by technical faults in software, servers or computer networks outside the control of the online store's Administration.

The Site Owner/Seller may grant the Buyer discounts on Goods and establish a bonus programme. The types of discounts and bonuses and the applicable procedure and conditions may be changed unilaterally by the Site Owner/Seller.

The Site Owner/Seller may set discounts in order to promote Goods or a particular method of payment or delivery. The Site Owner/Seller may limit the conditions under which discounts apply.

The Buyer is notified by the Goods Owner/Seller that products listed as separate line items in an Order do not in any event constitute a set.

7

Payment for Goods / services

The Site Owner acts on the instruction of K-Beauty X in organising payment through the Site, using the resources of the servicing bank to receive, process and forward payments to the Seller K-Beauty X, retaining its own fee from the value of each Order.

The Buyer pays for the Order using the methods presented in the online store.

The Buyer understands and agrees that processing of payment method data, in particular bank card details and other payment information provided by the Buyer, and information received from third parties involved in effecting payment, is necessary for payments under the terms of the Offer. The User adds data to the Personal account independently in order to enable payment methods, and understands and agrees that payment may be made by any of the payment methods whose data had been added to the Personal account at the time the Order was placed, without additional notice to the Buyer.

In choosing to pay for an Order by bank card, the Buyer instructs the Seller to effect payment from that card (that is, from the bank account linked to that card). The Order is accepted for processing after the value of the Order is credited to the Seller's settlement (current) account. Goods are not reserved against an Order in the meantime.

Goods are released to holders of Gift Certificates on the basis that one Gift Certificate equals its face value as stated on the certificate.

Where the value of the Order exceeds the value of the Gift Certificate, the Buyer pays the difference; where the value of the Order is lower, the difference is not reimbursed.

Where the Buyer makes payment at an incorrect price caused by technical faults in software, servers or computer networks, the Site Owner/Seller refunds the payment made by the Buyer.

The electronic cash receipt is provided against the telephone number by displaying the information as a message in the Personal account. The Buyer may forward the cash receipt to their own email address. The Seller's obligation to deliver the cash receipt is deemed performed when it is sent to the Personal account linked to the Buyer's subscriber number.

8

Return of Goods / Order

The Seller does not accept the return of Goods where the purchased Goods have been opened and/or used, and in the other cases provided for by the laws of the RK; that is, a mandatory condition of return is that the presentation, packaging, consumer properties, seals, labels and the cash receipt evidencing payment are preserved.

Within 14 days of receiving the Goods the Buyer may reject them if:

  • they have not been used, and their presentation, packaging, consumer properties, seals, labels and the cash receipt evidencing payment are preserved;
  • they are not on the list of goods that may not be returned or exchanged established by the laws of the Republic of Kazakhstan.

In such cases the refund is made by transferring the relevant amount (the value of the Goods, without refunding the cost of delivery of the Goods from the Republic of Korea to the Republic of Kazakhstan) to the bank card from which the value of the relevant Order was debited (that is, to the bank account to which that card is linked), less the cost of return delivery from the Republic of Kazakhstan to the Republic of Korea, within ——— banking days of the return of the Goods being processed. Where delivery of the Order was free of charge for the Buyer, the cost of delivering the Order from the Republic of Korea to the Republic of Kazakhstan and the cost of return delivery from the Republic of Kazakhstan to the Republic of Korea are charged.

Places (addresses) for returning Goods: ———

The Seller also accepts Goods for return from the Buyer directly on delivery where, on acceptance (receipt) of the Goods, they were presented to the Buyer in unsatisfactory condition (with opened packaging and/or without seals and/or labels), and that fact was established and recorded in a corresponding act signed by the person responsible for Delivery from the Delivery service and by the Buyer. Subject to those conditions, the Seller refunds the money by transferring the relevant amount to the bank card from which the value of the relevant Order was debited (that is, to the bank account to which that card is linked), within ——— banking days of the return of the Goods being processed. If all Goods in the relevant Order are returned on those grounds, the Buyer is also refunded the cost of Delivery in addition to the value of the Goods.

The Buyer also has the right to return the Order on acceptance (receipt) of the Goods without giving reasons, provided the packaging of the whole Order is preserved (the Order is not opened) — that is, where the Goods were delivered in satisfactory condition (with proper packaging and all seals and labels), and that fact was established and recorded in a corresponding act signed by the person responsible for Delivery from the Delivery service and by the Buyer. Subject to those conditions, the Seller refunds the money by transferring the relevant amount to the Buyer's bank account, less the cost of delivering the Goods from the Republic of Korea to the Republic of Kazakhstan and the cost of return delivery from the Republic of Kazakhstan to the Republic of Korea (even where delivery of the Order was free of charge for the Buyer).

Claims as to the quality of purchased Goods arising after receipt are considered in accordance with the laws of the RK governing consumer protection.

9

Liability of the parties

The parties bear liability in accordance with the laws of the Republic of Kazakhstan.

The Site Owner/Seller is not liable for damage caused to the Buyer as a result of improper use of Goods purchased in the online store.

The parties are released from liability for non-performance or improper performance of obligations under this Agreement for the duration of force majeure, namely: fires, natural disasters, war, prohibition or restriction of activity by state bodies, or the issue by state bodies of legislative and other acts directly preventing performance of this Agreement.

The Site Owner/Seller is not liable for the content or operation of sites that link to the online store's site. The Site Owner/Seller is not liable for the content or operation of sites linked to from the Site.

Any losses the Buyer may incur through wilful or negligent breach of any provision of this Agreement, or as a result of unauthorised third-party access to the User's personal data, are not compensated by the Site Owner/Seller.

The Site Owner/Seller is not liable for:

  1. delays or failures in the course of a transaction arising from force majeure, or from any fault in telecommunications, computer, electrical and other related systems;
  2. the actions of servicing banks, banks' payment systems and other financial organisations, or for delays connected with their operation.

The Site Owner/Seller does not vouch that registered Users are in fact who they claim to be, and is not liable for possible damage caused to others on that account.

The Site Owner/Seller does not warrant that the software, servers and computer networks used by the online store's site are free of errors and computer viruses. If use of the online store's site results in loss of data or damage to the User's equipment, the Site Owner/Seller is not liable for it.

The Buyer is responsible for the accuracy and correctness of bank details, or for failing to provide them. Where inaccurate, incomplete or third-party bank details are given, or where they are not provided, all consequences — including inability to receive a refund and any other consequences — fall on the Buyer.

The User is solely responsible to third parties for their actions in connection with use of the Personal account and the posting of comments/messages on the Site, including where such actions breach the rights and lawful interests of third parties or of the User, and/or the laws of the Republic of Kazakhstan.

The User must take proper measures to keep their Personal account secure and is responsible for all actions performed on the Site under their name.

The Site Owner/Seller is not liable to the User or any third parties for any direct and/or indirect losses, including lost profit or lost data, or harm to honour, dignity or business reputation, incurred in connection with the User's use of the Personal account.

The Site Owner/Seller reserves the right to pre- or post-moderate comments/messages posted by Users and may decide to delete them as a result.

The Site Owner/Seller is not obliged to provide the User with any evidence, documents or other material showing that the User breached the terms of the Agreement, as a result of which the User was refused access to the Site or its individual functions, or such access was terminated and/or blocked.

The Site Owner/Seller is not liable to the User for technical faults in the operation of the Site.

The Site Owner/Seller bears no liability for any inability to save, transmit or receive information through the Site. The Site Owner may set reasonable limits on use of the Site, for example limits on file sizes, storage volume, processing capacity and similar.

The Site Owner/Seller is not liable for problems and their consequences arising in the course of installing, updating, supporting and operating the Site (including problems of compatibility with other software products, packages, drivers and so on), or for possible adverse consequences of any nature caused by incompatibility or conflicts of software with other software products installed on the same device (mobile phone and so on). Nor is the Site Owner/Seller liable for failures and interruptions in the operation of the Site or communication lines, faults in the device the User accesses the Internet from, and the like.

The Site Owner/Seller assumes no obligations, direct or indirect, in connection with third-party organisations' sites or services, and is not liable for their availability or content. The Site Owner/Seller does not vet third-party content accessible through the Site.

The User compensates losses in the event of liability, claims and costs, including legal defence costs, arising from breach of the provisions of the Agreement, including the provision (upload) of information using the Personal account that is prohibited by the laws of the Republic of Kazakhstan. This indemnity clause remains in force after the Agreement ceases to have effect.

10

Miscellaneous

This Agreement takes effect when the User expresses agreement with its terms (acceptance) by pressing the corresponding option on the Site, and remains in force for an indefinite period.

The Site Owner/Seller may at any time, without notifying the User and without giving reasons, terminate the Agreement unilaterally and out of court, with immediate termination of access and of the ability to use the Personal account, and without compensating any costs or losses, including but not limited to any breach — including a single breach — by the User of the terms of the Agreement and/or the requirements of the applicable laws of the Republic of Kazakhstan, unless another civil-law contract concluded between the Site Owner/Seller and the User provides otherwise.

The Site Owner may at any time, without notifying the User and without giving reasons, suspend access to and the ability to use the Site, without compensating any costs or losses or returning anything received under the Agreement, including but not limited to a single or systematic breach by the User of the terms of the Agreement and/or the requirements of the applicable laws of the Republic of Kazakhstan, unless another civil-law contract concluded between the Site Owner and the User provides otherwise. The timing of restoration of access is determined by the Site Owner at its own discretion.

This Agreement constitutes a civil-law contract between the User and the Site Owner/Seller regarding the manner of using the Site, and supersedes all previous agreements between the User and the Site Owner/Seller, where any exist.

This Agreement is governed by and construed in accordance with the laws of the Republic of Kazakhstan.

If for any reason one or more provisions of this Agreement are held invalid or unenforceable, this does not affect the validity or enforceability of the remaining provisions of the Agreement.

Inaction by the Site Owner where the User or other Users breach the provisions of the Agreements does not deprive the Site Owner of the right to take appropriate action to protect its interests later, nor does it constitute a waiver of its rights should similar breaches occur subsequently.

Ignorance of the provisions of this Agreement does not release the User from responsibility for failing to observe its terms.

Should claims be received from third parties in connection with the User's posting and/or use of information on the Site, the User settles those claims independently and at their own expense.

All disputes and disagreements arising in the performance by the Parties of obligations under this Agreement are resolved through negotiation. Where they cannot be resolved, the Parties have the right to seek judicial protection of their interests in accordance with the laws of the Republic of Kazakhstan at the location of the Site Owner/Seller in the Republic of Kazakhstan.

The Site Owner/Seller reserves the right at any time, at its discretion and without prior notice, to change data about Goods, any information published on the online store's site, and this Agreement.

Appendices

The following Appendices form an integral part of this Agreement:

  1. Procedure for submitting claims/enquiries.
  2. Terms for posting reviews, product ratings and questions on the Site.
  3. Moderation and control of Site content.
  4. Limitation of liability regarding the effect of Goods on Buyers' health.
  5. Privacy and personal data protection policy — published as a separate document.
  6. Delivery terms.
  7. Bonus programme.
  8. Subscription.
  9. Parameters used in the online store's recommendation system.
  10. User agreement on the use of AI.

The texts of Appendix No. 7 “Bonus programme” and Appendix No. 8 “Subscription” are in preparation and will be published here.

Appendix No. 1

Procedure for Buyers to submit claims / enquiries

1. DS Solution LLP, a legal entity established under the laws of the RK, is the exclusive authorised representative (agent) in the RK of K-Beauty X Co., Ltd., registered under the laws of the Republic of Korea, which sells the Goods whose order offers are published on www.bestee.kz. This site and the online store published on it (including all Content) are the exclusive property of DS Solution LLP. It is also the authorised representative of K-Beauty X in the RK for receiving claims and other communications from Buyers concerning Goods/services.

Details of DS Solution LLP:

  • DS Solution LLP, BIN ———
  • Republic of Kazakhstan, Almaty, Sagadat Nurmagambetov St. 5
  • Bank details: ———

2. Should questions arise, including questions concerning information about the manufacturers of Goods, or where there are claims, the Buyer may contact DS Solution LLP by any of the following means: 1) by email at info@bestee.kz; 2) through the chat on the Site; 3) through the “Enquiries” form in the Personal account on the Site.

3. The Buyer may, at their choice, apply to the authorised state body (the Committee for the Protection of Consumer Rights of the Ministry of Trade and Integration of the Republic of Kazakhstan), to bodies for pre-trial settlement of consumer disputes, or to a court, to protect their infringed rights and lawful interests.

Contacts of the authorised state body (https://www.gov.kz/memleket/entities/mti-kzpp): address: Republic of Kazakhstan, Astana, Mangilik El Avenue 8, House of Ministries administrative building, entrance 2; registry: +7 (7172) 74-98-36, 75-06-72, mti@mti.gov.kz; marketplace hotline: +7 (7172) 74-98-36.

Appendix No. 2

Terms for posting reviews, product ratings and questions on the Site

The Site provides for reviews, questions and ratings (together, “reviews/questions”) by Users (Buyers) of purchased Goods, on the following terms, which a Buyer leaving a review/question about Goods and/or rating Goods accepts:

  1. Reviews/questions about Goods may be left by a registered User (Buyer) who has received the ordered Goods.
  2. The Buyer understands and agrees that in publishing a review the Buyer, by their own actions, makes the Buyer's nickname (name), as stated in the Personal account at the time of publication, and the information contained in the reviews available to an unlimited audience for the purpose of displaying reviews.
  3. The Buyer may leave only one review/question about an item at a time. The Buyer has the functional ability to supplement a review in the online store interface.
  4. Reviews are published after checking. The checking period is up to three business days.

5. Reviews/questions are published where their content meets the following requirements:

  • reviews/questions whose content relates to the subject matter of the Site and to making purchases on it, and is connected with real experience of using Goods purchased on the Site;
  • reviews/questions that do not contain confidential information, including personal data of the Buyer and/or third parties, including photographs and/or video recordings depicting those people;
  • reviews/questions that do not contain profanity or insulting or defamatory statements, including photographs and images that are ethically unacceptable for publication;
  • reviews/questions and comments that do not contain other information prohibited or restricted from distribution by the laws of the RK and/or the Site's internal rules.

6. The Site Owner reserves the right to delete a published review/question at any time without giving reasons and without prior notice to the Buyer.

7. The Buyer agrees that messages, reviews, questions and materials they post on the Site may be used by the Seller in advertising or marketing materials published on the Site and in the Seller's other services and applications, including those belonging to the Seller and/or its affiliates, to attract other potential Buyers to the Site, whether or not the author of the message or material is credited (where credited, the author's name shown is the Buyer's nickname (name), if stated in the Personal account), without any obligation to report on the use of such messages and materials, without the need for the Buyer's special permission and without payment of author's remuneration, worldwide and without time limit, with the Seller's right to grant those rights of use of such messages and materials to third parties.

8. The User is solely responsible for complying with the terms for posting reviews/questions and for their compliance with the laws of the RK, including requirements on protecting confidential information and personal data. The User must compensate any losses arising for any third parties entitled to such compensation as a result of reviews/questions posted in breach of these terms and of applicable law.

9. The User is prohibited from posting on the Site — in reviews, comments, question-and-answer sections, chats, product cards, messages or any other form of user content — for purposes unconnected with exercising the Buyer's rights and obligations:

  • links (including hidden links) to third-party internet resources, websites, applications, messengers or social networks;
  • email addresses, telephone numbers, messenger IDs, geolocation data, logins to third-party services, or other confidential data of the Buyer or third parties, including personal data;
  • offers to sell, buy or transfer Goods outside the Site, or any mention of the possibility of such transactions;
  • advertising or promotional materials of third parties, brands, platforms or services unconnected with the operation of the Site;
  • insults, profanity and/or threatening behaviour or messages;
  • other information that breaches the Site's rules or the laws of the RK and/or misleads other Users.

10. The Site Owner reserves the right to restrict Site functionality and to moderate, delete or block any user content that breaches the stated rules or creates a risk to the security and good-faith operation of the Site.

11. Reviews/questions are published after checking. Information on the checking and publication period for a review/question is given in the Site interface.

12. The Buyer understands and agrees that in publishing a review/question they, by their own actions, make the Buyer's nickname (name), as stated in the Personal account at the time of publication, and the information contained in the reviews/questions available to an unlimited audience for the purpose of displaying reviews/questions.

Appendix No. 3

Moderation and control of content on the Site

1. Unlawful content comprises: calls for, propaganda of or agitation for the violent change of the constitutional order, violation of the integrity of the Republic of Kazakhstan, undermining state security, war, social, racial, national, religious, class and clan superiority, the cult of cruelty and violence, suicide, non-traditional sexual orientation, paedophilia, pornography, narcotic drugs, psychotropic substances, their analogues and precursors, ideas of separatism, fraud, information conducive to breaching interethnic and interfaith accord, as well as statements questioning the statehood and territorial integrity of the Republic of Kazakhstan, information disclosing state secrets or other legally protected secrets, and other information prohibited by the laws of the Republic of Kazakhstan.

2. The Site Owner moderates content and controls its substance by means not prohibited by the laws of the RK, and in particular may:

  • at its discretion and at any time change, edit, add to, supplement, exclude or delete any provisions (in whole or in part) of the User Agreement. A new version of the Agreement takes effect on publication on the Site unless the new version provides otherwise. The Site Owner is not obliged to notify the User of amendments and additions to this Agreement. A new acceptance is not required;
  • without giving reasons, block and/or delete the User's Account (Personal account) and prohibit access to the Site's pages using any Account, including where the User breaches the terms of this Agreement;
  • send Users information messages by a means of its choosing where the User has consented to receiving information messages as emails and/or SMS messages to a mobile subscriber number and/or messages to the Personal account. The User may opt out of receiving messages by emailing info@bestee.kz marked “Opt out of notifications”;
  • at any time change the design and user interface of the Site, its content, the content of the functions provided, and change or supplement the scripts, computer program, software and other objects used or stored on the Site and any Appendices, without notifying the User;
  • at its discretion delete, without any reason and without warning, any material and/or function of the Site, including information that breaches or may breach the laws of the Republic of Kazakhstan, the provisions of this Agreement, or the rights of other Users, other third parties or the state;
  • at its discretion delete any information (including User messages, statuses, other information and other materials), including material posted by the User on the Site in breach of the laws of the Republic of Kazakhstan or the provisions of this Agreement;
  • at its discretion disable the technical ability for the User to conduct correspondence and to use particular materials published on the Site;
  • take any other measures not prohibited by the laws of the Republic of Kazakhstan, and exercise other rights not prohibited by those laws, in order to comply with the requirements of the laws of the RK on Site content;
  • suspend the use of Personal accounts by Users who post and/or distribute information found to constitute cyberbullying of a child, on the basis of an order from the authorised body.

Within twenty-four hours of receiving an order from the authorised body, the Site Owner must take measures to remove information found to constitute cyberbullying of a child.

3. The User confirms, warrants and agrees that:

  • use of the Site after the Site Owner makes any changes to the text of this Agreement constitutes agreement with those changes;
  • all of the Buyer's messages on the Site reflect solely their own opinion on the situation or topic in question. Any and all risks of possible damage arising from incorrect or unlawful content of the User's comments and messages are borne solely by the User. The Site Owner assumes no obligations and bears no liability for the content of any information or actions stated and/or performed by the User;
  • they understand what the process of collecting, processing, storing and transferring their personal data to a third party involves, including the receipt of such data from third parties, and undertake to bring no claims against the Site Owner in that regard;
  • they will not pass the login and password for the Personal account to other third parties;
  • they will not perform fraudulent acts, including supporting any fraudulent acts, including circumventing and/or breaking the technical protection measures used by the Site Owner;
  • if the User is under 18, they may use the Site only with the permission and under the supervision of parents or other legal representatives. A User under 18 using the Site is responsible for having the relevant consent of parents or other legal representatives;
  • the User bears personal responsibility for breaches of the provisions of this Agreement, including to third parties in accordance with the applicable laws of the RK.

4. The User is prohibited from:

  • conducting propaganda or agitation that incites social, racial, national or religious hatred and enmity, propaganda of war, or of social, racial, national, religious, linguistic or other superiority;
  • posting on the Site or transmitting through messages or comments restricted-access information (confidential information) of third parties where the User does not have sufficient rights by law or contract to disclose it;
  • posting, reproducing, adapting, distributing, publishing on the Site, communicating to the public, transmitting, selling or otherwise using, in whole or in part, materials of the Site, of other Users or of third parties that are the subject of intellectual property, without their prior permission, save in the cases established by the Agreement, by the applicable laws of the Republic of Kazakhstan, and in the cases expressly provided for on the Site;
  • posting on the Site messages, comments, images or other materials (including materials that are untrue) whose content harms or may harm the honour, dignity and business reputation of natural and legal persons, or that contain profanity, calls for violence, terrorism or the violent overthrow of the existing authorities or the constitutional order, or that breach or threaten to breach citizens' rights and freedoms or the welfare and integrity of the country;
  • posting pornographic materials on the Site, or hypertext links to websites containing such materials;
  • giving knowingly false or fictitious information about themselves during registration, in particular another person's or a fictitious given name and surname;
  • taking actions aimed at destabilising the operation of the Site and/or its elements, attempting unauthorised access to the administration of the Site and/or its elements or to their closed sections (including sections to which access is permitted only to the Site Owner), and taking any other similar actions;
  • gaining unauthorised access to other Users' Personal accounts by guessing or entering a password, or attempting such access;
  • sending spam — mass distribution of commercial, political, advertising and other information (including hyperlinks leading to websites containing such information and/or to websites containing malicious software) in messages, comments, User messages and the like;
  • using any means of extracting information, automated manipulators (robots) or similar data-collection and extraction devices in relation to the Site;
  • collecting or storing data about other Users in connection with the prohibited behaviour and actions described above.

The User must notify the Site Owner of all instances of actions taken on the Site against the User that may be regarded as insulting, degrading, discrediting and the like, and must, when using the Site — including during correspondence — strictly observe the ethical and moral norms accepted in society and the requirements of the laws of the Republic of Kazakhstan.

Appendix No. 4

Limitation of liability regarding the effect of Goods on Buyers' health

The products and claims about the characteristics of particular Goods published on the Site have not been evaluated by the authorised bodies of the RK and may not be used to diagnose, treat, relieve the symptoms of, or prevent any disease.

The Site is not intended for making a diagnosis, for treatment or for medical consultation. The products, services, information and other content presented on the Site, including information that may be published on the Site directly or as a link to third-party websites, may be used for information purposes only. Always consult a doctor or other medical professional on any medical questions, diagnostic methods and available treatment options.

Information presented on the Site and associated websites, including data on conditions and diseases, treatment and products, may be in generalised form. Information on the Site, including any product labels or packaging, should not be regarded as a substitute for consulting a medical professional.

The Site does not recommend self-treatment for health problems. Information on the Site is not exhaustive and does not cover all diseases, ailments, physical complaints or ways of treating them. Contact a medical professional immediately if you have any concerns about your health. Never disregard or delay any medical consultation on the basis of information you may obtain on the Site.

Links to, or the ability to access, any third-party websites or resources cannot serve as evidence of the truth of any information or of the benefit of Goods. The Site Owner is not liable for the content or operation of any third-party websites. You use third-party websites at your own risk.

The Site Owner strongly advises against using the information or Goods presented on the Site to diagnose or resolve any health problems, or to prescribe any medicines or treatments. Always consult your treating physician and study the information provided by the product manufacturer, as well as any information on the product label or packaging, before taking any medicines, dietary supplements, herbal or bioactive preparations, before beginning any exercise or nutrition programme, or before beginning treatment for any disease. Everyone has individual characteristics, so reactions to different products may vary.

The possibility of taking medicines and dietary supplements at the same time must be discussed with your treating physician.

Comments left on the Site's forums by employees or users of the Site are solely their opinions as individuals and have nothing to do with the official position of the Site Owner. Product ratings compiled by current or former employees or Users of the Site reflect only their point of view as individuals and cannot serve as a substitute for proper medical care or specialist consultation. The Site Owner is not liable for any information published on the Site regarding recommendations on taking dietary supplements to achieve a desired effect.

Always check the information on the product label and packaging before use. If discrepancies are found, the Buyer must follow the information on the product label or packaging.

Appendix No. 6

Delivery terms

Delivery of an Order is free of charge for the Buyer where the value of the Goods and/or services exceeds the tenge amount equal to ——— US dollars. Otherwise delivery is chargeable for the Buyer and is determined when each Order is placed.

The cost of delivering Goods depends on the weight and dimensions of the parcel and on the delivery region, and is charged at the same time as payment for the Goods when the Order is placed.

The delivery territory covers Kazakhstan, Russia, other CIS countries and all other countries of the world served by the Delivery service.

Delivery times are within ———. The Seller will make every effort to meet delivery times; nevertheless, delays are possible due to unforeseen circumstances arising through no fault of the Seller, for which the Seller is not liable.

The risk of accidental loss of or accidental damage to the Goods passes to the Buyer from the moment the Order is handed over to them and/or the recipient of the Order signs the documents confirming delivery of the Order. Where the Order is not delivered through no fault of the Buyer, the Seller reimburses the Buyer the value of the Order after receiving confirmation of the loss of the Order from the Delivery service.

Where the Buyer provides a non-existent or incomplete (inaccurate) address for delivery of the Order, or is absent at the time of delivery, the Seller is not liable for delivery times and/or for the Buyer's failure to receive the Order. The amount paid for the Order is not refundable in that case. The Buyer then pays the Delivery service additionally for redelivery of the goods.

On delivery the Order is handed to the Buyer or to the person named as the Recipient of the Order. To prevent fraud, the person delivering the Order may request an identity document from the Recipient and note the type and number of the document provided on the Order receipt. The Seller guarantees the confidentiality and protection of the Recipient's personal information.

If goods are purchased for the benefit of a third party and/or if the recipient of the Goods will be a third party, the Buyer must notify the Seller in advance and state the full name of the recipient of the Goods. The Goods are released to the recipient only on presentation of an identity document.

Appendix No. 9

Parameters used in the online platform's recommendation system

bestee.kz uses automated technologies that select and display products potentially suited to a particular User. They operate in two modes: the AI consultant (skincare selection by questionnaire) and product recommendations in the catalog.

The online store's recommendation system provides the User with content without the use of profiling.

Appendix No. 10

User agreement on the use of AI (the AI consultant)

The AI consultant is a software algorithm with elements of artificial intelligence, developed jointly with a cosmetology clinic. It asks the User questions about skin type and condition, habits and current routine, then compares product compositions against an ingredient database, identifies possible conflicts between components and forms a recommended sequence of care steps.

The selection is informational and advisory only. It is not a medical consultation or diagnosis and does not replace an in-person consultation with a specialist. Taking the selection is voluntary and available without registration.

In catalog sections (“Season hits”, “Editor's choice”, “Bought with this item” and similar) products are ranked automatically on the basis of their popularity, composition and category, and of the User's history of actions on the site.

The AI consultant uses:

  • the answers the User gives the AI consultant;
  • information about actions on the Site: Goods viewed and added to favourites or the cart, and search and Order history;
  • technical data: device type, browser, approximate location by IP address, cookie data and similar technologies;
  • at the User's option, skin-condition tracking data for monitoring results.

The User may decline the AI selection, clear their action history and favourites, disable cookies in browser settings, and withdraw consent to the processing of personal data by notifying the Site Owner in the manner set out in the Privacy Policy. The consent period does not exceed the period necessary for the purposes of processing personal data.

Korean skincare with an AI consultant developed with a Seoul clinic. Transparent ingredient data. Almaty · 2026.

Company details
Company Name:
K-BEAUTY X Co., Ltd.
Business Registration Number:
483-88-03520
Business Address:
#2451, 2F, 317 Bongeunsa-ro, Gangnam-gu, Seoul, Republic of Korea
CEO:
Seung-won Cha
Privacy Policy Manager:
Han-sol Kim
Mail-Order Business Report Number:
Pending

상호명: 주식회사 케이뷰티엑스 · 사업자등록번호: 483-88-03520 · 사업장 소재지: 서울특별시 강남구 봉은사로 317, 2층 2451호 · 대표자: 차승원 · 개인정보보호책임자: 김한솔 · 통신판매업신고번호: 발급 중

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